I have been reading more about SEO (Search Engine Optimization) recently. SEO consists of techniques that you can use to have your website show up higher in the SERP (search engine results pages) of the major search engines (Google, Bing, Yahoo). Fundamentally, your website will improve in rankings if it has quality content, has been around for a while, and demonstrates “authority”. The primary way that a website demonstrates authority is by having other websites refer to it through links. But these links should be natural, rather than using questionable link farming techniques. Using questionable techniques to improve your ranking can result in just the opposite of the desired result. One of the best ways to have natural links back to your website is by creating links from many of the popular social platforms, such as LinkedIn, Facebook, and WordPress.
So, now that I have a WordPress account and blog, I have begun adding some of these natural links. My website now links to my new WordPress blog and to my LinkedIn profile. My LinkedIn profile links back to my business website and to my blog. And my WordPress blog links to my business website and to my LinkedIn profile.
Hopefully, over time, these SEO techniques (as well as some other changes I have been making to my business website) will help to improve my search engine rankings. But at the very least, connecting the dots as I have done will make it easier for visitors to my sites to get around.